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Nike took hold in U.S,after accumulated a considerable capital,Nike began to enter the global market.In his opinion,first need to break into the European and Japan Market,then gradually expanded into the global market.Here were two problems,First,all countries have trade protection measures to restrict importing foreign goods;Second,should consider the appropriate price to meet different consumers affected by different levels of national encnomic development and different people's living standards.After carefully considered,Philp Knight propsed a strategy to solve these two problems. Nike use Nike Mens Air Max Running Shoes White Black Blue Orchid to negotitate with each country to bulid factory,relying on the country's local cheap labor and materials,relying on the use of Nike's exquisite design and advanced technology to produce Nike shoes. In this way,it could avoid importing goods problem to escap the restrictions of high tariffs.Besides,it also could use local materials and labor to save the cost of ocean transport.In this way naturally reduced the cost and the price could be withstand by local people.Nike firstly bulit the plant in Ireland to open the European makert,then jointly set up factories in Japan,got rid of Japan's exclusive bastion,let Cheap Womens Air Griffey Max shoes were popular in Japan Market.In 1980's,in order to further reduce cost,Philip Knight began to enter the developing countries and regions which were low wages,cheap raw materials,vast labor resources.Nike signed the contract with factory located in South Korea,Taiwan and so on.Nike were responsible for designing,and signed factory responsible for production,the goods were labeled Nike trademark,then exported to Europe and America,etc.In the middle 1980's, Nike then target at the reform and open China and India,because the cheaper labor and more profit.In the 1990's,Nike and Philip Knight was optimistic about Vietnam and other Southeast Asian countries, investmented cooperation and built factories to sell moderate price sport cheap air max shoes in these areas,greatly welcomed by the third world people.In this way,Nike moved toward the global makret step by step.

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The company primarily procures its merchandise from third-party sources. Nike procures footwear from contract suppliers located in low cost countries such as China, Vietnam, Indonesia and Thailand. In fiscal 2010, contract factories in Vietnam, China, Indonesia, Thailand, and India manufactured approximately 37%, 34%, 23%, 2% and 1% of total Nike branded footwear, respectively.The company also has manufacturing agreements with independent factories in Argentina, Brazil, India, and Mexico to manufacture footwear for sale primarily within those countries. Almost all of Nike branded shoes such as cheap air max LTD shoes are manufactured outside of the US by independent contract manufacturers located in 33 countries. Prominent among these are; China, Thailand, Indonesia, Malaysia, Vietnam, Sri Lanka, Turkey, Cambodia, El Salvador, Mexico, and Taiwan. The company employs wide distribution network in the US and international markets. In the US, the company distributes footwear through its distribution centers located in Tennessee and Memphis. Nike distributes apparel and equipment from centers located in Memphis, Tennessee and Foothill ranch, and California. Overall, the company operates 19 sales offices to solicit sales in the US; and four independent sales representatives to sell specialty womens air max ltd shoes products for golf and five for skateboarding and outdoor products.

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